From one restaurant to an international brand
Belchicken was founded with a simple ambition: to create a restaurant concept where taste, quality, and hospitality come together. What started as a single restaurant has grown into an international network of more than 57 locations across multiple countries.
More than fast food
Belchicken proudly operates within the fast-casual dining segment. We believe that today's customers are looking for more than food — they are looking for an experience.
Strong roots, international reach
Since opening our first restaurant, Belchicken has experienced strong and sustainable growth throughout Belgium — across Flanders, Brussels, and Wallonia. This solid foundation is the launchpad for our international expansion. Belchicken currently operates in:
Built to help franchisees succeed
Our expansion is supported by proprietary systems and technologies, so our franchise partners benefit from professional support and operational excellence.
Belfry machines
Proprietary in-store equipment.
Bel Intelligence
Smart data and operations.
Bel Academy
Training for every team.
Bel Mentor
Hands-on franchisee guidance.
Central purchasing
One strong supply network.
Continuous innovation
Always developing new products.
A decade of growth
From a single restaurant in Ghent to a brand on two continents.
The beginning
It all starts in Ghent. The first Belchicken restaurant opens its doors — a concept built on passion, flavour and the belief that fast-casual dining can be different. Three more restaurants follow as we refine recipes, décor, menu and identity.
A new look
Belchicken reinvents itself. A fresh brand identity is introduced and 6 new restaurants open their doors. The foundation is set. The growth begins.
Pushing boundaries
A global pandemic doesn't stop Belchicken. We open our first restaurant in Germany and welcome 12 new locations — a testament to resilience and a concept that works, even in the toughest circumstances.
Europe calls
The expansion continues. An entry into France is announced and 12 new restaurants join the Belchicken family. The network grows. So does the ambition.
Stronger than ever
Further growth in Belgium with 10 new locations. Belchicken consolidates its position as one of the fastest-growing fast-casual chains in the country.
Africa takes the stage
A historic milestone: the first Belchicken restaurant opens in Burkina Faso. Belchicken officially becomes an international brand with locations on two continents.
Master franchise & new horizons
Belchicken launches master franchises for the Netherlands and West Africa — a new chapter in a remarkable growth story.
57 locations & counting
With 57 active locations and 10 more under construction, Belchicken is a brand in full expansion. Every new restaurant is a new story. The best is yet to come!
We don't just build restaurants — we build a brand
The next opening could be yours.