{"id":283,"date":"2022-01-09T14:42:59","date_gmt":"2022-01-09T14:42:59","guid":{"rendered":"https:\/\/belchicken.com\/?page_id=283"},"modified":"2026-06-30T20:01:12","modified_gmt":"2026-06-30T20:01:12","slug":"ons-verhaal","status":"publish","type":"page","link":"https:\/\/belchicken.com\/nl\/our-story\/","title":{"rendered":"Ons verhaal"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"283\" class=\"elementor elementor-283\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b9753e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7b9753e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7665d77\" 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.bc-ev:nth-child(even)::after{left:0;right:auto}\n}\n<\/style>\n\n<!-- HERO -->\n<section class=\"bc-hero\"><div class=\"bc-wrap\">\n  <span class=\"bc-eyebrow\">Ons verhaal<\/span>\n  <h1>Van \u00e9\u00e9n restaurant tot een internationaal merk.<\/h1>\n  <p class=\"bc-lead\">Belchicken werd opgericht met een simpele ambitie: een restaurantconcept cre\u00ebren waar smaak, kwaliteit en gastvrijheid samenkomen. Wat begon als \u00e9\u00e9n restaurant is uitgegroeid tot een internationaal netwerk van meer dan 57 vestigingen in verschillende landen.<\/p>\n  <div class=\"bc-stats\">\n    <div class=\"bc-stat\"><b>57+<\/b><span>Locaties<\/span><\/div>\n    <div class=\"bc-stat\"><b>6<\/b><span>Landen<\/span><\/div>\n    <div class=\"bc-stat\"><b>2<\/b><span>Continenten<\/span><\/div>\n    <div class=\"bc-stat\"><b>2016<\/b><span>Sinds<\/span><\/div>\n    <div class=\"bc-stat\"><b>10<\/b><span>In de bouw<\/span><\/div>\n  <\/div>\n<\/div><\/section>\n\n<!-- MORE THAN FAST FOOD -->\n<section><div class=\"bc-wrap\">\n  <span class=\"bc-eyebrow\">Het concept<\/span>\n  <h2>Meer dan alleen fastfood<\/h2>\n  <p class=\"bc-lead\">Belchicken is er trots op actief te zijn in het fast-casual dining segment. Wij geloven dat de klant van vandaag meer zoekt dan alleen eten; hij zoekt een beleving.<\/p>\n  <div class=\"bc-grid\">\n    <div class=\"bc-feat\"><svg viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"11\" fill=\"#fdebda\"\/><path d=\"M7 12.5l3.2 3.2L17 9\" stroke=\"#e06f0c\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span>Hoogwaardige kiprecepten<\/span><\/div>\n    <div class=\"bc-feat\"><svg viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"11\" fill=\"#fdebda\"\/><path d=\"M7 12.5l3.2 3.2L17 9\" stroke=\"#e06f0c\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span>Een warme en moderne sfeer<\/span><\/div>\n    <div class=\"bc-feat\"><svg viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"11\" fill=\"#fdebda\"\/><path d=\"M7 12.5l3.2 3.2L17 9\" stroke=\"#e06f0c\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span>Comfortabele eetruimtes<\/span><\/div>\n    <div class=\"bc-feat\"><svg viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"11\" fill=\"#fdebda\"\/><path d=\"M7 12.5l3.2 3.2L17 9\" stroke=\"#e06f0c\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span>Gezinsvriendelijke omgevingen<\/span><\/div>\n    <div class=\"bc-feat\"><svg viewbox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"11\" fill=\"#fdebda\"\/><path d=\"M7 12.5l3.2 3.2L17 9\" stroke=\"#e06f0c\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span>Snelle service zonder concessies te doen aan de kwaliteit.<\/span><\/div>\n  <\/div>\n<\/div><\/section>\n\n<!-- BELGIAN SUCCESS + INTERNATIONAL -->\n<section class=\"bc-belgium\"><div class=\"bc-wrap\">\n  <span class=\"bc-eyebrow\">Een Belgisch succesverhaal<\/span>\n  <h2>Sterke wortels, internationaal bereik<\/h2>\n  <p class=\"bc-lead\">Sinds de opening van ons eerste restaurant heeft Belchicken een sterke en duurzame groei doorgemaakt in heel Belgi\u00eb \u2013 in Vlaanderen, Brussel en Walloni\u00eb. Deze solide basis vormt het startpunt voor onze internationale expansie. Belchicken is momenteel actief in:<\/p>\n  <div class=\"bc-chips\">\n    <span class=\"bc-chip\"><span class=\"fl\">\ud83c\udde7\ud83c\uddea<\/span>Belgi\u00eb<\/span>\n    <span class=\"bc-chip\"><span class=\"fl\">\ud83c\uddf3\ud83c\uddf1<\/span>Nederland<\/span>\n    <span class=\"bc-chip\"><span class=\"fl\">\ud83c\udde9\ud83c\uddea<\/span>Duitsland<\/span>\n    <span class=\"bc-chip\"><span class=\"fl\">\ud83c\uddeb\ud83c\uddf7<\/span>Frankrijk<\/span>\n    <span class=\"bc-chip\"><span class=\"fl\">\ud83c\uddee\ud83c\uddf9<\/span>Itali\u00eb<\/span>\n    <span class=\"bc-chip\"><span class=\"fl\">\ud83c\udde7\ud83c\uddeb<\/span>Burkina Faso<\/span>\n  <\/div>\n<\/div><\/section>\n\n<!-- INNOVATION -->\n<section><div class=\"bc-wrap\">\n  <span class=\"bc-eyebrow\">Innovatie stimuleert groei.<\/span>\n  <h2>Ontworpen om franchisenemers te helpen succesvol te zijn.<\/h2>\n  <p class=\"bc-lead\">Onze expansie wordt ondersteund door eigen systemen en technologie\u00ebn, waardoor onze franchisepartners profiteren van professionele ondersteuning en operationele uitmuntendheid.<\/p>\n  <div class=\"bc-inno\">\n    <div class=\"bc-icard\"><h3>Klokkentorenmachines<\/h3><p>Eigen apparatuur voor gebruik in de winkel.<\/p><\/div>\n    <div class=\"bc-icard\"><h3>Bel Intelligence<\/h3><p>Slimme data en processen.<\/p><\/div>\n    <div class=\"bc-icard\"><h3>Bel Academie<\/h3><p>Training voor elk team.<\/p><\/div>\n    <div class=\"bc-icard\"><h3>Bel Mentor<\/h3><p>Praktische begeleiding voor franchisenemers.<\/p><\/div>\n    <div class=\"bc-icard\"><h3>Centrale inkoop<\/h3><p>E\u00e9n sterk toeleveringsnetwerk.<\/p><\/div>\n    <div class=\"bc-icard\"><h3>Continue innovatie<\/h3><p>Altijd bezig met het ontwikkelen van nieuwe producten.<\/p><\/div>\n  <\/div>\n<\/div><\/section>\n\n<!-- TIMELINE -->\n<section class=\"bc-tl-wrap\"><div class=\"bc-wrap\">\n  <div style=\"text-align:center\">\n    <span class=\"bc-eyebrow\">Belchicken tijdlijn<\/span>\n    <h2>Een decennium van groei<\/h2>\n    <p class=\"bc-lead\" style=\"margin:0 auto\">Van een enkel restaurant in Gent tot een merk op twee continenten.<\/p>\n  <\/div>\n  <div class=\"bc-tl\">\n    <div class=\"bc-ev\"><div class=\"bc-ev-img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/01\/ourstory1.png\" alt=\"\" title=\"\"><\/div><span class=\"yr\">2016<\/span><h3>Het begin<\/h3><p>Het begint allemaal in Gent. Het eerste Belchicken-restaurant opent zijn deuren \u2013 een concept gebouwd op passie, smaak en de overtuiging dat fast-casual dining anders kan zijn. Drie andere restaurants volgen, terwijl we recepten, inrichting, menu en identiteit verder verfijnen.<\/p><\/div>\n    <div class=\"bc-ev\"><span class=\"yr\">2019<\/span><h3>Een nieuwe look<\/h3><p>Belchicken vindt zichzelf opnieuw uit. Een frisse merkidentiteit wordt ge\u00efntroduceerd en 6 nieuwe restaurants openen hun deuren. De basis is gelegd. De groei begint.<\/p><\/div>\n    <div class=\"bc-ev\"><div class=\"bc-ev-img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/01\/ourstory2.png\" alt=\"\" title=\"\"><\/div><span class=\"yr\">2020<\/span><h3>Grenzen verleggen<\/h3><p>Een wereldwijde pandemie houdt Belchicken niet tegen. We openen ons eerste restaurant in Duitsland en verwelkomen 12 nieuwe vestigingen \u2013 een bewijs van veerkracht en een concept dat werkt, zelfs onder de moeilijkste omstandigheden.<\/p><\/div>\n    <div class=\"bc-ev\"><span class=\"yr\">2021<\/span><h3>Europa roept<\/h3><p>De expansie zet zich voort. De intrede op de Franse markt wordt aangekondigd en twaalf nieuwe restaurants sluiten zich aan bij de Belchicken-familie. Het netwerk groeit. En de ambities ook.<\/p><\/div>\n    <div class=\"bc-ev\"><span class=\"yr\">2023<\/span><h3>Sterker dan ooit<\/h3><p>Verdere groei in Belgi\u00eb met 10 nieuwe vestigingen. Belchicken verstevigt daarmee zijn positie als een van de snelstgroeiende fastcasualketens in het land.<\/p><\/div>\n    <div class=\"bc-ev\"><div class=\"bc-ev-img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/01\/ourstory3.png\" alt=\"\" title=\"\"><\/div><span class=\"yr\">2025<\/span><h3>Afrika betreedt het podium.<\/h3><p>Een historische mijlpaal: het eerste Belchicken-restaurant opent zijn deuren in Burkina Faso. Belchicken wordt officieel een internationaal merk met vestigingen op twee continenten.<\/p><\/div>\n    <div class=\"bc-ev\"><span class=\"yr\">2026<\/span><h3>Masterfranchise en nieuwe horizonten<\/h3><p>Belchicken lanceert masterfranchises voor Nederland en West-Afrika \u2013 een nieuw hoofdstuk in een opmerkelijk groeiverhaal.<\/p><\/div>\n    <div class=\"bc-ev now\"><div class=\"bc-ev-img\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/01\/ourstory4.png\" alt=\"\" title=\"\"><\/div><span class=\"yr\">Vandaag<\/span><h3>57 locaties en er komen er nog meer bij.<\/h3><p>Met 57 actieve vestigingen en nog eens 10 in aanbouw is Belchicken een merk in volle expansie. Elk nieuw restaurant is een nieuw verhaal. Het beste moet nog komen!<\/p><\/div>\n  <\/div>\n<\/div><\/section>\n\n<!-- CTA -->\n<section class=\"bc-cta\"><div class=\"bc-wrap\">\n  <span class=\"bc-eyebrow\">Samen bouwen aan de toekomst<\/span>\n  <h2>Wij bouwen niet zomaar restaurants, wij bouwen een merk.<\/h2>\n  <p class=\"big\">De volgende kans kan voor jou zijn.<\/p>\n  <div class=\"bc-btns\">\n    <a class=\"bc-btn primary\" href=\"https:\/\/franchise.belchicken.com\/franchise-form\/\">Word franchisenemer<\/a>\n    <a class=\"bc-btn ghost\" href=\"\/nl\/restaurants\/\">Zoek een restaurant<\/a>\n  <\/div>\n<\/div><\/section>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Our Story From one restaurant to an international brand Belchicken was founded with a simple ambition: to create a restaurant concept where taste, quality, and hospitality come together. What started as a single restaurant has grown into an international network of more than 57 locations across multiple countries. 57+Locations 6Countries 2Continents 2016Since 10In construction The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-283","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/belchicken.com\/nl\/wp-json\/wp\/v2\/pages\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belchicken.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/belchicken.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/belchicken.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/belchicken.com\/nl\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":12,"href":"https:\/\/belchicken.com\/nl\/wp-json\/wp\/v2\/pages\/283\/revisions"}],"predecessor-version":[{"id":21229,"href":"https:\/\/belchicken.com\/nl\/wp-json\/wp\/v2\/pages\/283\/revisions\/21229"}],"wp:attachment":[{"href":"https:\/\/belchicken.com\/nl\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/belchicken.com\/nl\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/belchicken.com\/nl\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}